Do you really know how to recycle with single stream?
You’ve probably been recycling for years. But do you know if you’re doing it right?
All American Waste, a recycling and waste removal company, was having a problem with contaminated recycling finding its way to the processing plant. To help customers understand the do’s and don’ts of single stream recycling, they turned to Geomatrix for help.
According to Geomatrix producer, James Chianese, “We spent a lot of time in our first meeting learning all that we didn’t know about recycling. After that, we strategized how we could help AAW get their message out not only to their customers, but also to the rest of the community.” A short, animated info-graphic was proposed as a fun way to engage the audience while re-enforcing the messages. Geomatrix motion graphics artist Tom Coben got to work and the end result is ready for release on all social channels.
Watch the animation – you’ll be surprised at what you don’t know, and we promise it will be a fun way to spend the next 90 seconds.
Then, please recycle it – by sharing the link with your friends.